Find your shop’s niche

by Michiel Heijmans
After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you have found your niche, your products, sales, communication and marketing can be optimized to ta ...Read the full article