How to Write Subheads that Hook (and Re-hook) Your Readers

by Pamela Wilson
Have you heard about RADD? (I doubt it, because I just invented it.) RADD refers to a purely made-up syndrome called Reader Attention Deficit Disorder, and almost every adult I know suffers from it. The symptoms of RADD are: Inability to read one page of a book or magazine without the urge to “look something up real quick” on a digital device Extreme fidgeting wheneve ...Read the full article