Intelligent Algorithms May Save Us From Being Overwhelmed by Data

We are in an age of information and connectivity. The amount of available data that a marketer can access is incalculable. With enough dedication, data, and creativity, marketers can drill down into the minutiae of a person's online behavior and send highly targeted marketing messages. (One of my favorite data and marketing stories is of the guy who pranked his flatmate by pl ...Read the full article