Musical chairs: where do beacons fit in the retail sensor landscape?

Beacons are interesting retail technologies to watch. We already know that big brands like Macy’s and Target are testing beacons in their stores, and more recently, retailers like Barney’s new flagship store in Manhattan are deploying full beacon networks. I think we’ll see a hockey stick in beacon adoption in the coming year. But it’s critical that retailers get it right.Read the full article