The Great Debate: Does Social Media Engagement Matter?

by Kevin Shively
Engagement has been a major piece of social marketing ever since we were tallying Likes, comments, and shares manually. It’s a staple because it’s a constant. It’s been what we could measure since social was new, so it became the baseline for our entire measurement practice. But CMOs and business leaders don’t care about engagement. They care about overall results.Read the full article