The rise of ‘micro-influencers’ on Instagram

by Yuyu Chen
There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by tech company Markerly showed that for unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while t ...Read the full article