Why CTR Is(n’t) a Ranking Factor

by Eric Enge
Click through rate (CTR) on you’re listing in the SERPs, isn’t used by Google as a direct ranking factor. But, on the other hand, it might cause your rankings to rise for indirect reasons. That good for a confusing start? Excellent! In this post, I plan to walk you through why it’s not used by Google as a direct ranking signal.Read the full article