11 extraordinary uses of Augmented Reality (AR)

by Christopher Ratcliff
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR. Put simply, AR is the technology that superimposes computer generated imagery onto the real world when looked at through a portable device.Read the full article

'Smart Glasses' offer help to near-blind people

Professor Stephen Hicks and his colleagues explain 'smart glasses', sensing and redisplaying depth and outline information to allow partially-sighted people to navigate. www.ox.ac.uk/research

Unbelievable Bus Shelter | Pepsi Max. Unbelievable #LiveForNow

Pepsi Max brings you the Unbelievable. Unbelievable feats and experiences created for you by Pepsi Max Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London. Watch their reactions as unbelievable scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers. To witness more unbelievable feats, subscribe to the Pepsi Max channel www.youtube.com/pepsimax Follow us on Twitter @PepsiMaxUK http://twitter.com/PepsiMaxUK Pepsi Max. Maximum taste. No sugar.


The British Museum and Gamar

A Gift for Athena trailer. Playable at The British Museum. To play, download the Gamar app by visiting www.gamar.com/app

Augmented Reality and American Apparel