‘An entirely new experience’: What top marketing and publishing execs expect from VR

by Caroline Bottger
Is virtual reality the next big thing or the next big fuss over nothing? In advance of our one-day deep dive event WTF Virtual Reality in New York City on May 11, Digiday caught up with four speakers about whether VR is really here to stay. Ben Kosinski, head of collaboratory, iCrossing Facebook, Google, Samsung, Microsoft, Sony and HTC are all building hardware and platforms in VR.Read the full article