Can Facebook Messenger Become an Effective Local Marketing Platform?

by Greg Sterling
You’re well aware of Facebook’s Messenger-as-platform strategy by now. It was formally announced at Facebook’s developer conference, F8, earlier this month. The company also announced AI-powered chatbots for Messenger at the same time. A range of brands and enterprises has integrated with Messenger and are now using bots to communicate automatically with customers on Messenger.Read the full article