Colleges turn to Snapchat geofilters to lure new students

by Tanya Dua
When 18-year-old Tenzin Thokmey began his college search, he didn’t just stick to college fairs and school tours — he also scrolled through his Snapchat feed. “You see what the environment is like, and it gives you a sense of whether you’d like it or not,” said Thokmey, a senior at Murray Hill Academy in Manhattan.Read the full article