Customer Testimonials: 3 ways to leverage your customers to help tell your product’s story

by Daniel Burstein
U.S. media ad spending will hit $200 billion in 2016, according to eMarketer. And yet, when we asked 2,021 customers how they discover new products, advertising was the fifth most popular response with offline and online advertising tied for fifth with 27% of responses. “In-store browsing” was the most popular (59%), and the focus of today’s MarketingSherpa Blog post — “word ...Read the full article

Speaking at MarketingSherpa: Call for speakers for MarketingSherpa Summit 2017 in Las Vegas

The call for speakers ( for MarketingSherpa Summit 2017 at the Aria Resort in Las Vegas is now open. We’re looking for inspirational stories of customer-first marketing. Take 10 minutes to fill out the form and tell us your story for a chance to work with MarketingSherpa to share your case study onstage. All speakers receive a free event ticket. Bonus: All applicants will also be eligible to win in the MarketingSherpa Awards. Best in Show award winner will receive travel and three nights at the Aria Resort. Deadline is June 17, 2016.