Experian launches PII-matching audience targeting platform to reach 85 percent of the U.S.

Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm has also built up a data treasure called ConsumerView. It doesn’t use the credit bureau’s data, but employs a host of other sources to construct more than 235 million detailed customer profiles with personally identifiable information (PII) ...Read the full article