LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million

Like seemingly every other digital media company, LinkedIn’s ad business has been making a hard pivot toward sponsored content and away from boring banners. And it seems to be working. LinkedIn’s ad business — which the business-centric social networks calls Marketing Solutions because jargon — hit $154.1 million in revenue for the first quarter of 2016. That’s a 29% increase year-over-year.Read the full article