Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advertisers

by Ginny Marvin
Twitter released some surprising findings on factors that can make for successful promoted tweets in direct response advertising campaigns. Twitter and research firm Adaptly analyzed 9,000 direct response campaigns to get a sense of what drives results and what doesn’t. Twitter isolated nine performance factors among these promoted tweets analyzed in this study.Read the full article