The Long Goodbye: 7 Sites That Make It Hard to Unsubscribe

by Andy Crestodina
De-optimizing your cancellation process: You can check out any time you’d like, but you can never leave. Easy is better. Simplify every process. Reduce friction. Help visitors take action quickly. The easier the website or landing page is to use, the more profitable it will be. But there are exceptions. Some of your visitors want to act in ways that don’t make money for your business.Read the full article