Demandbase + Integrate: Identify Decision-Makers in Target Accounts

by Douglas Karr
We continue to write about the benefits of Account-Based Marketing (ABM). If you don’t understand what ABM is, we’ve explained ABM in previous articles as well as the steps necessary to implement a successful ABM strategy. There are still challenges with ABM implementations, though. While 97% of B2B marketers reported that they are currently running or planning an ABM program ...Read the full article