How Accurate Is B2B Prospect Data Sold by Vendors?

Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach? To find out Ruth P. Stevens and Bernice Grossman examined B2B prospecting data provided by five major vendors: Equifax, Harte Hanks, Infogroup, Lake B2B, and Salesforce.Read the full article