How To Track Social Ads In Google Analytics

by Annie Cushing
Intro One question I get asked quite a bit is how to track paid social media campaigns — e.g., Facebook ads, promoted posts, etc. — in Google Analytics. In the video below I use a combination of campaign tagging and a custom channel to track them. Spoiler alert: Don’t set your medium to cpc. If you’re not familiar with campaign tagging, you’ll want to check out my campaign tagging guide.Read the full article

How To Track Social Ads In Google Analytics

Based on this post: Google Analytics doesn't provide a good default channel for social ads. I demonstrate why I think tagging social ads with a medium of cpc is a bad idea and proffer an alternative that will allocate all of your paid social into one, neat custom channel.