IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking

by Ginny Marvin
The IAB Tech Lab announced more on how it plans to execute its LEAN ads scoring system that will be used to evaluate ad experiences on digital properties. LEAN, which stands for Light, Encrypted, AdChoice supported, and Non-invasive ads, is the IAB’s response to the rise of ad blocking. Through 2016, the Tech Lab plans to gather data from the industry, gather feedback on the ...Read the full article