OtterBox tries its hand at marrying tech with fashion

OtterBox wants to be more than a straightjacket for your phone. The popular cellphone case company — known for its cumbersome, yet ultra-protective design — is seeking to glamorize its aesthetic through a collaboration with “Project Runway All Stars.” The partnership comes on the heels of a recent campaign with Nina Garcia, creative director of Marie Claire Magazine and a judge on the show.Read the full article

A Conversation with Nina Garcia and Dom Streater

Project Runway judge Nina Garcia sat down to talk with Dom Streater about Project Runway: All Stars, her Print on Print challenge win and her experience designing an exclusive OtterBox case. Shop the new Dom OtterBox Symmetry Series case on

  • Why fashion collaborations aren’t working for wearable technology - 2 readers - It's easy to see why retail brands and the media outlets that cover them love fashion collaborations. These symbiotic licensing deals—whereby two companies overlap expertise, branding imagery, and audiences—provide flash-in-the-pan excitement, around-the-block lines, increased brand recognition, and the opportunity to sell products to people who...