Report: 54% of ‘Whales’ Have Never Spent More Than $50 on a Single Purchase

Analytics and marketing platform deltaDNA released new insights into the spending habits of “whales” in free-to-play mobile games. These whales are the players who generate the most revenue in free-to-play games, and they account for 5 percent of spenders and fewer than 0.1 percent of all players.Read the full article