The Weather Channel seeks scale on Facebook, eyes vertical video

The Weather Channel might have returned to its core focus on TV, but on digital, it’s still chasing scale. Facebook, in particular, is a huge area of growth for The Weather Channel, which did 204 million video views on the platform in March, up 158 percent from the previous month. The growth is credited to the publisher tripling the amount of Facebook content — text-on-videos, ...Read the full article