With an eye towards content and commerce, Steve Madden reveals its first app

by Yuyu Chen
Steve Madden has launched its first-ever app, combining both Steve Madden’s lifestyle magazine and commerce for the first time. Developed by GPShopper and launched April 16, the app aims to drive more traffic to the company’s 169 stores and improve the brand’s digital conversions. Mark Friedman, president of e-commerce for Steve Madden, told Digiday that the app fits into the c ...Read the full article