L’Oréal goes for empowerment message with #lovemycolor campaign

by Yuyu Chen
L’Oréal is looking to empower black women in its latest campaign #LoveMyColor, designed to help the relaunch of its Dark and Lovely Fade Resist, a hair color brand for black women. The online and social campaign, launched last week, consists of a microsite LoveMyColor.com and a branded video that features a number of black females defining their hair color with phrases like “l ...Read the full article

#LOVEMYCOLOR with Dark and Lovely Fade Resist Hair Color

It’s time to give voice to the Dark & Lovely woman. Powerful and provocative, #lovemycolor is about more than just hair color – it’s about you, and your colorful life. It's a chance to see, hear and feel the words of powerful, intriguing women living unique, interesting, confident lives. Your beauty is on your terms, as it should be. Your look. Your life. Your color. Show us how you love your color: www.lovemycolor.com Tag #lovemycolor and let us know. Shop the #1 Hair Color for Black Women: www.darkandlovely.com Models in this video have the following Fade Resist Shades: Berry Burgundy, Honey Blonde, Jet Black, Sun Kissed Brown, Brown Cinnamon, Brown Sable, & Luminous Blonde

Dove Love Your Hair

8 out of 10 women feel pressured to wear their hair a certain way. Dove Hair is on a mission to broaden the definition of beautiful hair by celebrating all hair–not because it conforms to someone else’s beauty standards–but because it makes you feel beautiful. Join us in celebrating a beautiful range of textures, lengths, and colors. Pinterest [https://pinterest.com/dovehair] Dove.com [https://www.dove.us] Subscribe to our YouTube channel [http://goo.gl/Gm2XKY]