How to Match Key Metrics With Your Content Goals

If your goal is to lose weight and you want to measure your progress, you use a scale to track pounds or a tape measure to track inches. You would never measure your weight loss by tracking your height. If you did that, you’d never know how far you’ve come — how many pounds or inches you’ve lost — and you wouldn’t be able to objectively see whether something you’re doing to l ...Read the full article