Carrot and stick: How Ars Technica cut its ad-block rate from 40 percent to 25 percent

For Condé Nast-owned tech site Ars Technica ad blocking isn’t new: It has been dealing with the issue for more than a decade. The digital media brand was in a position where ad-blocking rates had reached as high as 40 percent around five years ago. Now it has beaten that figure down to 20-25 percent by deploying what’s increasingly become the standard mix of approaches for pub ...Read the full article