Digital video to become “more important than TV,” creative best practices emerging

by Greg Sterling
According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68 percent of marketers and agency executives think that digital video will be as or more important than TV programming in the next 3 to 5 years. In parallel, Yahoo released a digital video report that explores video advertising best practices.Read the full article