Increase Your Sales with Email Marketing: Measuring the Impact of your Email Marketing

You’re using email marketing to grow your small retail business. You’ve put in the time planning your email marketing schedule, writing content for your time-based promotional and non-promotional messages, and designing your emails. But once you’ve hit that send button, how do you know if all of that effort has paid off? In Part Four of our virtual workshop series, Increase Y ...Read the full article

A Virtual Workshop Series for Retailers: Measuring the Impact of Your Marketing

Download the materials for this webinar: Worksheet - How to Measure the Business Impact of Your Email Marketing — Time-Based Promotions http://blogs.constantcontact.com/wp-content/uploads/2016/04/Time-Based.pdf Worksheet - How to Measure the Business Impact of Your Email Marketing — Nonpromotional emails http://blogs.constantcontact.com/wp-content/uploads/2016/04/Non-Promotional.pdf Glossary - 10 Email Marketing Terms You Need to Know to Improve Your Results http://blogs.constantcontact.com/wp-content/uploads/2016/04/Email-Marketing-Report-Glossary-FINAL.pdf For more information about the virtual workshop series (recordings and registration links), visit http://bit.ly/virtualworkshopseries You’re using email marketing to grow your small retail business. You’ve put in the time planning your email marketing schedule, writing content for your time-based promotional and non-promotional messages, and designing your emails. But once you’ve hit that send button, how do you know if all of that effort has paid off? Join us for a free workshop, where you will learn about the metrics that matter. We’ll share a 15-minute plan that shows how you can determine how your email marketing efforts are impacting your business. We’ll discuss open rates, click through rates, finding the best day and time to send, and how business goals relate to your email campaigns. Registrants will receive: • A worksheet to help you evaluate the success of your time-based promotional emails and non-promotional emails • An opportunity to ask questions and interact with our workshop presenters By the end of the session, you’ll be armed with expert tips on how to make better decisions based on your email marketing results. Increase Your Sales with Email Marketing is a series of virtual workshops designed to simplify email marketing for small business retailers. Look for future sessions on growing your list to grow your business.