Video Marketers: Stop Using 'Reach' as the Go-to Metric

by Greg Jarboe
Video marketers don’t want to risk losing the support of some senior executives or potential clients who still believe the world of online video is as flat as the world of network television. Am I right? That’s why I secretly celebrated when I recently read that, “Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time".Read the full article