When all the hard work on social media … just doesn’t work

I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. That’s an event I’ll remember for all the wonderful friends who came out to see me and the fact that it was the first time I mentioned the concept of “content shock,” and the need to focus on content “ignition.Read the full article