Why the Traditional Marketing Funnel is Sabotaging Your Conversion Rate

by Sherice Jacob
The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable stages like “Awareness” and “Discovery” only to come out the bottom as loyal, committed customers. Except the reality of today’s sales and customer experience process is anything like that.Read the full article