Ad tech is having a premature midlife crisis

by Yuyu Chen
This article is from Digiday’s new magazine, Pulse, a quarterly print publication about the modernization of media. The first issue examines the perils and opportunities of publishing in the age of platforms. To download the 60-page magazine, please visit the Pulse page. In the Gartner hype cycle, advertising technology is firmly stuck in the “trough of disappointment.Read the full article