Hello, It’s Me: How to Add Conversation Back Into Content Marketing

It was the video sensation of last year, currently sitting at over a billion views on YouTube. It features a smoky-voiced chanteuse in a big fur coat and a thoroughly obsolete flip-phone. And it’s a great example of what’s wrong with the current state of content marketing. I’m referring, naturally, to Adele’s video for “Hello.Read the full article

Adele - Hello

‘Hello' is taken from the new album, 25, out November 20. http://adele.com Available now from iTunes http://smarturl.it/itunes25 Available now from Amazon http://smarturl.it/25amazon Available now from Google Play http://smarturl.it/hellogplay Available now at Target (US Only): http://smarturl.it/target25 Directed by Xavier Dolan, @XDolan Follow Adele on: Facebook - https://www.facebook.com/Adele Twitter - https://twitter.com/Adele Instagram - http://instagram.com/Adele http://vevo.ly/jzAuJ1 Commissioner: Phil Lee Production Company: Believe Media/Sons of Manual/Metafilms Director: Xavier Dolan Executive Producer: Jannie McInnes Producer: Nancy Grant/Xavier Dolan Cinematographer: André Turpin Production design : Colombe Raby Editor: Xavier Dolan Adele's lover : Tristan Wilds