How media buyers break down an NBA defense with a data driven offense

by Pat McCarthy, SVP, Marketing, AppNexus In 1922, an AT&T-owned radio station in New York City, WEAF, executed what was arguably the world’s first radio ad, offering 10 minutes of airtime to any advertiser willing to pay $100. A Long Island real estate firm jumped at the chance, promptly running a radio spot extolling the virtues of a new apartment building being develope ...Read the full article