Inside NBC Sports’ Snapchat plans for the Kentucky Derby

by Yuyu Chen
For the first time this year, Snapchat will be integral to NBC Sports’ exclusive coverage of the Kentucky Derby. Lyndsay Signor, senior director of social media for NBC Sports, told Digiday that starting today, her team will be on site snapping everything from the barns to fashion events to the actual horse racing via NBC Sports’ Snapchat account.Read the full article