Tapjoy launches private in-app ad exchange, powered by Rubicon Project

by Ginny Marvin
Tapjoy, the in-app monetization platform that lets users choose to engage with ads in exchange for in-app rewards, is launching the Tapjoy Private Exchange. Through the private exchange advertisers will be able to access Tapjoy’s in-app video ad inventory programmatically. At launch, Tapjoy has selected Rubicon Project to be the exclusive programmatic provider.Read the full article