With NewFronts, digital publishers buy expensive lottery tickets

Over the next two weeks, three dozen digital media companies will buy pricey lottery tickets. They will spend anywhere from $100,000 to millions to host lavish NewFronts events in New York. They will show off sizzle reels. There will be plenty of booze and food, more than one celebrity chef. There will be Questlove and Snoop Dogg. The word “storytelling” will be uttered at an alarming rate.Read the full article