Belly’s LaHive: Beacon Tech ‘A Little Bit Overhyped’

As digital convenience at the cash register has become standard, loyalty platforms have gone digital as well — with a number of companies working to replace the punchcards many merchants have long issued to reward regulars. Belly, whose service revolves around an in-store iPad, has grown into a major player in this space over the past half-decade, taking in nearly $25 million ...Read the full article