Digital Display: What is Viewability and Why Does it Matter?

by Russell O’sullivan
Estimated reading time: 7 minutes, 0 seconds Whether you love them or loathe them, digital display ads are not going away anytime soon and according to the IAB UK display advertising accounted for £1.3Bn worth of spend in the first half of 2015 alone, an increase of 28% year on year. Having worked in this channel for a number of years across a few differing brands, I have ...Read the full article