How to Not Waste Your Time (and Money) at Tradeshows: David Spark on Marketing Smarts [Podcast]

Meeting with a prospect at a tradeshow costs an average of $142. Meeting that same prospect at a his or her office costs $259. Social media an online channels have overtaken more traditional face-to-face meetings, but tradeshows can still pay off for those willing to work to get the most out of their investment. David Spark knows a little something about how to boost your tradeshow ROI.Read the full article