The Most Effective Mother's Day Email Subject Lines

Mother's Day email subject lines that elicit emotion have a 21.5% higher open rate than those that do not, according to recent research from Yesmail and Persado. The report was based on an analysis of 118,000 emails sent by Yesmail clients during the two weeks leading up to Mother's Day in 2014 and 2015. More than 12,000 unique subject lines were included in the data set.Read the full article