Why Misty Copeland is brands’ new favorite poster child

by Tanya Dua
Misty Copeland is making ballet so mainstream she’s about to have a Barbie doll in her likeness. The tie-up with Barbie — part of Barbie’s “Sheroes” program spotlighting women breaking boundaries — is the latest in a string of marketing deals she has struck with big brands like Dr. Pepper and Under Armour.Read the full article