3 Ways to Turn Marketing KPI Successes into Wins for Executives

In my role as an Account Manager at a TopRank Marketing, I work directly with brand marketing teams to strategize and execute on digital marketing initiatives for a wide variety of KPIs: website traffic, leads, social engagement, brand awareness, ecommerce sales, etc. In my earlier agency days, I believed that if we delivered results, on time and on budget, that the data would speak for itself.Read the full article