Brand bidding & PPC optimization: future of brand protection (part 8)

Welcome to the conclusion of my eight-part series on brand bidding. If you’ve stuck with me this far, you’ve seen why brand bidding deserves the 10,000+ words I’ve written on the topic. As an ad monitoring platform with global reach, The Search Monitor (disclosure: my employer) is privy to a wealth of performance data on brand bidding.Read the full article