How brands are using Facebook Reactions to inform campaigns

by Tanya Dua
Facebook’s emoji-like “wow,” “haha” and “love” may have yet to catch up to the “like” button, but brands and marketers are watching Facebook Reactions closely. Brands including Benefit and Pampers are tapping the 3-month-old reactions to inform ad campaigns, using them as proxies for emotions. This can be used not just to gauge the success of brand campaigns but also to develo ...Read the full article