How SMBs Can Take Advantage of Location in Paid Search Campaigns

by Stephanie Miles
Paid search should be a perfect fit for local merchants. After all, consumers are frequently looking for local businesses online, and paid search campaigns put merchants at the top of results. But brick-and-mortar stores haven’t been as eager to jump on board, even as self-serve platforms like Google AdWords continue to rise in popularity among national brands and retailers.Read the full article