Native Ads Compete With News for Audiences’ Attention — And Get It

by Tom Grubisich
I was fascinated by a finding of the new Tow-Knight Center for Entrepreneurial Journalism study on how community and other news publications are tipping their revenue funnel toward native advertising. What caught my eye had nothing to do with dollars. It was all about how sponsored content could connect with readers as much as “news.” And sometimes maybe more.Read the full article