Peloton’s new CMO brings her passion for fitness to work at the in-home exercise brand

by Amy Gesenhues
Last month, the in-home fitness cycle brand Peloton named Lori Tauber Marcus its Chief Marketing Officer. In her new role, Marcus will drive Peloton’s global marketing organization, and build the company’s global brand. One of Marcus’ first initiatives as CMO is the launch of a new ad campaign that will span TV, print and digital channels.Read the full article