Yahoo announces new video programming focus & expanded video ad metrics at NewFronts

by Amy Gesenhues
With the company’s future on unsteady ground, Yahoo’s 2016 NewFronts event took a sharp turn since last year, only opened to brand partners and advertisers. In a post from Chief Revenue Officer Lisa Utzschneider published on the company’s blog following its NewFronts presentation, Yahoo said it was “doubling-down” on video programming, narrowing its focus to only four core v ...Read the full article